Jon Zweifler

The father of a verbally challenged autistic son, Jonathan has a B.S. from the School of Speech (Northwestern), an M.S. in Communication Design (Pratt), and Executive Certifications (M.I.T) in Artificial Intelligence and Business Model Innovation.

I never set out to build a company. I set out to solve a problem I just couldn’t ignore in our daily life.

As a parent of a language-challenged child, I know what it feels like to watch your kid want to connect — to reach for words — but not have the right tools to bridge that gap.

Every parent in our world knows that feeling — the mix of hope, heartbreak, and determination that comes with trying to help your child be understood.

That’s where Reed came from. Reed isn’t just an app. It’s designed to be a bridge — one that helps kids understand the people and language in their world, across therapy, school, and home.

It puts these kids back at the center of everyday conversations, instead of on the sidelines.

So we sit at the intersection of literacy, and learning — making language acquisition more natural, sensory-rich, and human.

I’ve seen what happens when the right tools meet the right kids. It’s not about screens or code — it’s about their confidence. The ability to understand, express, and belong in the world around them.